#GoldOpen is a community movement of passionate fans, influencers, and leaders dedicated to ensuring the opening weekend success of multicultural films.
For the first time, NALIP representing the Latinx communities, and Gold House representing the AAPI communities, have joined together in supporting inclusive films to prove representation means gold. The opening weekend is the most critical time window for film and television projects to guarantee their vitality. #LatinxGoldOpen will increase awareness of premieres through an extensive network of influencers and bring together audiences to guarantee success.
In the past, the AAPI (Asian American and Pacific Islander) community has engaged over thousands of audience members, garnered over 1+ billion online impressions, and contributed to $15+ million of dollars on opening weekends in official Gold House theater buyouts.
News coverage: Variety | The Hollywood Reporter | Official Press Release
Why? State of Latinx in the Industry:
- 4.5% Of Overall Latinx Characters across 47,268 characters in 1,200 films
- 3% of films with Latinx leads/co lead
- 1 of 1,335 Directors was a Latina
- Latinx contribute $1.7 trillion in consumer spending | 23% of movie tickets sold
Latinx Gold Open Criteria
- Director/Producer/Writer is of Latinx descent
- Principal actors are of Latinx descent
- Story/Topic represents Latinx in positive portrayals
There may be different screening opportunities that you can rally around, please check upcoming projects.
Host a screening for 30+ by requesting an AMC theater near you by filling out this form.
Become an official #LatinxGoldOpen Host by contributing to getting more theaters secured via NALIP.
Purchase tickets opening weekend at a local theater.
Purchase a screening for 20 tickets and under at AMC | Cinemark | Regal Cinemas | Landmark | Harkins
Social Hashtags & Handles
NALIP: @nalip_org | Gold House: @goldhouseco | CAPE: @CAPEUSA
Check out the lineup
The Garcias | April 14, 2022
Cast: Ada Maris, Carlos Lacamara, Elsha Kim, Jeffrey Licon, Ayva Severy, Trinity Jo-Li Bliss, Bobby Gonzalez, Nitzia Chama, Alvin Alvarez, Maeve Garay, Vaneza Pitynski, Oliver Alexander, Paul Rodriguez, Jr.
Synopsis: The Garcias chronicles a family based in San Antonio, TX, who are gathered for a summer vacation in their fancy beach house in Mexico. The Garcias is a groundbreaking reboot of The Brothers Garcia, which was the first English-language sitcom to have an all Latino cast and creative team.
Moon Knight | March 30, 2022
Cast: Oscar Isaac
Synopsis: A former U.S. marine, struggling with dissociative identity disorder, is granted the powers of an Egyptian moon god. But he soon finds out that these newfound powers can be both a blessing and a curse to his troubled life.
Marry Me | February 11, 2022
Cast: Jennifer Lopez, Maluma
Synopsis: Music superstars Kat Valdez and Bastian are getting married before a global audience of fans. But when Kat learns, seconds before her vows, that Bastian has been unfaithful, she decides to marry Charlie, a stranger in the crowd, instead.
Promised Land | January 24, 2022
Created by: Matt Lopez
Executive Producers: Maggie Malina, Michael Cuesta, Adam Kolbrenner
Cast: John Ortiz, Cecilia Suárez, Augusto Aguilera, Christina Ochoa, Mariel Molino, Tonatiuh, Andres Velez, Katya Martín and Rolando Chusan
Synopsis: "Promised Land" is an epic, generation-spanning drama about a Latinx family vying for wealth and power in California's Sonoma Valley premiering on ABC.
Nightmare Alley | December 17, 2021
Directed By: Guillermo del Toro
Written By: Guillermo del Toro
Cast: Bradley Cooper, Cate Blanchett, Rooney Mara, Toni Collette, Paul Anderson
Synopsis: An ambitious carny with a talent for manipulating people with a few well-chosen words hooks up with a female psychiatrist who is even more dangerous than he is.
With Love | December 17, 2021
Created by: Gloria Calderón Kellett
Cast: Emeraude Toubia, Mark Indelicato, Desmond Chiam, Rome Flynn, Vincent Rodriguez lll, Isis King, Todd Grinnell, Constance Marie, Benito Martinez
Synopsis: The new Prime Video series With Love is a one-hour romantic comedy, written and created by Gloria Calderón Kellett that features the Diaz siblings, Lily and Jorge Jr, who are both on a mission to find love and purpose. Each of the five episodes, set during a different holiday throughout the year follows Lily on her transition from being newly single, to caught in a love triangle with two sexy suitors, brother to Lily, Jorge Jr., as he introduces his new boyfriend Henry to the family for the first time on Christmas Eve/Nochebuena, and the Diaz's cousin, Sol Perez, as they balance a potential blossoming relationship with their coworker Dr. Miles Murphy. The patriarchs of the family, Beatriz and Jorge Sr. as they also deal with their own relationship challenges, in finding new ways to keep the spark alive in their 50’s. The Diaz family takes a wild ride through all the highs and lows of life, during some of the most heightened holidays of the year.
West Side Story | December 10, 2021
Executive Produced By: Rita Moreno
Cast: Rachel Zegler, Ariana DeBose, David Alvarez, Josh Andrés Rivera, Ana Isabelle, Ansel Elgort
Synopsis: An adaptation of the 1957 musical, West Side Story explores forbidden love and the rivalry between the Jets and the Sharks, two teenage street gangs of different ethnic backgrounds.
Encanto | November 24, 2021
Produced By: Yvett Merino
Music By: Lin-Manuel Miranda
Cast: Stephanie Beatriz, María Cecilia Botero, Wilmer Valderrama, Diane Guerrero, Mauro Castillo, Angie Cepeda, Jessica Darrow, Rhenzy Feliz, Carolina Gaitan, Adassa
Synopsis: Encanto tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto. In the film, the magic of the Encanto has blessed every child in the family with a unique gift from super strength to the power to heal—every child except one, Mirabel. But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family’s last hope.
tick, tick...BOOM! | November 19, 2021
Director: Lin-Manuel Miranda
Cast: Robin De Jesus
Synopsis: On the cusp of his 30th birthday, a promising young theater composer navigates love, friendship, and the pressures of life as an artist in New York City
King Richard | November 19, 2021
Directed By: Reinaldo Marcus Green
Executive Produced By: Serena Williams, Venus Williams
Cast: Will Smith, Saniyya Sidney, Aunjanue Ellie, Demi Singleton, Susie Abromeit
Synopsis: King Richard follows the journey of Richard Williams, an undeterred father instrumental in raising two of the most extraordinarily gifted athletes of all time, who will end up changing the sport of tennis forever.
Cinderella | September 3, 2021
Director: Kay Cannon
Cast: Camila Cabello, Idina Menzel, Billy Porter, Nicholas Galitzine, with Minnie Driver and Pierce Brosnan
Synopsis: The film is a musically-driven bold new take on the traditional “Cinderella” story in which our heroine is an ambitious young woman whose dreams are bigger than the world will allow.
Candyman | August 27, 2021
Director: Nia DaCosta
Producer: Jordan Peele
Cast:Yahya Abdul-Mateen II, Teyonah Parris, Nathan Stewart-Jarrett, Colman Domingo
Synopsis: The urban legend is that if you say Candyman’s name five times while looking in the mirror, he appears in the reflection and kills you. When a group of girls are slayed after saying his name five times, Anthony goes on the hunt for Candyman, taking photos around his new neighborhood. Soon, he becomes obsessed with the legend.
Sweet Girl | August 20, 2021
Director: Brian Andrew Mendoza
Cast: Jason Momoa, Isabela Merced, Manuel Garcia-Rulfo, Adria Arjona
Synopsis: A devastated husband vows to bring justice to the people responsible for his wife’s death while protecting the only family he has left, his daughter.
Don't Breathe 2 | August 13, 2021
Director: Rodo Sayagues
Written By: Fede Alvarez, Rodo Sayagues
Music By: Roque Baños
Cast: Stephen Lang, Bobby Schofield, Rocci Williams, Stephanie Arcila, Christian Zagia
Synopsis: Hiding out for years in an isolated cabin, a blind veteran has taken in and raised a young girl orphaned from a house fire. Their quiet existence is shattered when a group of kidnappers show up and take the girl, forcing The Blind Man to leave his safe haven to save her.
Jungle Cruise | July 30, 2021
Director: Jaume Collet-Serra
Cast: Emily Blunt, Dwayne Johnson, Edgar Ramírez, Jesse Plemons, Jack Whitehall, Veronica Falcón, Quim Gutiérrez
Synopsis: Dr. Lily Houghton enlists the aid of wisecracking skipper Frank Wolff to take her down the Amazon in his ramshackle boat. Together, they search for an ancient tree that holds the power to heal-- a discovery that will change the future of medicine.
Summertime | July 16, 2021
Directed by: Carlos Lopez Estrada
Executive Produced by: Kelly Marie Tran
Cast: Tyris Winter, Marquesha Babers, Maia Mayor, Austin Antoine, Bryce Banks, Lee Blankenship, Bene't Benton, Gordon Ip, Jason Alvarez
Synopsis: A spoken word poetry musical set in Los Angeles, following the intersecting stories of 27 young Angelinos over the course of a single day. The film was developed over a Summer workshop with these 27 youth poets, all of whom served as co-writers and stars.
Zola | June 30, 2021
Director: Janicza Bravo
Cast: Taylour Paige, Riley Keough, Nelcie Souffrant, Nasir Rahim, Colman Domingo, Jason Mitchell, Ari’el Stachel, Nicholas Braun
Synopsis: Zola, a Detroit waitress, strikes up a new friendship with a customer who seduces her to join a weekend of dancing and partying in Florida. What at first seems like a glamorous trip full of “hoeism” rapidly transforms into a 48-hour journey involving a nameless pimp, an idiot boyfriend, some Tampa gangsters and other unexpected adventures in this wild, see-it-to-believe-it tale.
In the Heights | June 11, 2021
Directed by: Jon M. Chu
Written by: Quiara Alegría Hudes
Produced by: Lin-Manuel Miranda, Quiara Alegría Hudes, Scott Sanders, Anthony Bregman & Mara Jacobs
Cast: Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, Stephanie Beatriz, Dascha Polanco and Jimmy Smits
Synopsis: The scent of a cafecito caliente hangs in the air just outside of the 181st Street subway stop. The likeable, magnetic bodega owner Usnavi saves every penny from his daily grind as he hopes, imagines and sings about a better life.
Individual Tickets | Buyout a Screening | Streaming | Trailer
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