Latinx Gold Open
Gold House logo AAFCA logo Define Amiercan logo Black House logo CAPE logo

About #latinxgoldopen

#GoldOpen is a community movement of passionate fans, influencers, and leaders dedicated to ensuring the opening weekend success of multicultural films. 

For the first time, NALIP representing the Latinx communities, and Gold House representing the AAPI communities, have joined together in supporting inclusive films to prove representation means gold. The opening weekend is the most critical time window for film and television projects to guarantee their vitality. #LatinxGoldOpen will increase awareness of premieres through an extensive network of influencers and bring together audiences to guarantee success. 

In the past, the AAPI (Asian American and Pacific Islander) community has engaged over thousands of audience members, garnered over 1+ billion online impressions, and contributed to $15+ million of dollars on opening weekends in official Gold House theater buyouts.

News coverage: Variety | The Hollywood Reporter | Official Press Release

Why? State of Latinx in the Industry:

  • 4.5% Of Overall Latinx Characters across 47,268 characters in 1,200 films
  • 3% of films with Latinx leads/co lead
  • 1 of 1,335 Directors was a Latina
  • Latinx contribute $1.7 trillion in consumer spending | 23% of movie tickets sold

Latinx Gold Open Criteria

  • Director/Producer/Writer is of Latinx descent
  • Principal actors are of Latinx descent
  • Story/Topic represents Latinx in positive portrayals

Get Involved

Get Involved

Get Involved

There may be different screening opportunities that you can rally around, please check upcoming projects.

Host a screening for 30+ by requesting an AMC theater near you by filling out this form.

Become an official #LatinxGoldOpen Host by contributing to getting more theaters secured via NALIP.

Purchase tickets opening weekend at a local theater.

Purchase a screening for 20 tickets and under at AMC | Cinemark | Regal Cinemas | Landmark | Harkins

FAQs

Social Hashtags & Handles

NALIP: @nalip_org | Gold House: @goldhouseco | CAPE: @CAPEUSA

Check out the lineup

Check out the lineup

Candyman | August 27, 2021

Director: Nia DaCosta

Producer: Jordan Peele

Cast:Yahya Abdul-Mateen II, Teyonah Parris, Nathan Stewart-Jarrett, Colman Domingo

Synopsis: The urban legend is that if you say Candyman’s name five times while looking in the mirror, he appears in the reflection and kills you. When a group of girls are slayed after saying his name five times, Anthony goes on the hunt for Candyman, taking photos around his new neighborhood. Soon, he becomes obsessed with the legend.

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Summertime | July 16, 2021

Directed by: Carlos Lopez Estrada

Executive Produced by: Kelly Marie Tran

Cast: Tyris Winter, Marquesha Babers, Maia Mayor, Austin Antoine, Bryce Banks, Lee Blankenship, Bene't Benton, Gordon Ip, Jason Alvarez

Synopsis: A spoken word poetry musical set in Los Angeles, following the intersecting stories of 27 young Angelinos over the course of a single day. The film was developed over a Summer workshop with these 27 youth poets, all of whom served as co-writers and stars.

 

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Cinderella | September 3, 2021

Director: Kay Cannon

Cast: Camila Cabello, Idina Menzel, Billy Porter, Nicholas Galitzine, with Minnie Driver and Pierce Brosnan

Synopsis: The film is a musically-driven bold new take on the traditional “Cinderella” story in which our heroine is an ambitious young woman whose dreams are bigger than the world will allow.

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Jungle Cruise | July 30, 2021

Director: Jaume Collet-Serra

Cast: Emily Blunt, Dwayne Johnson, Edgar Ramírez, Jesse Plemons, Jack Whitehall, Veronica Falcón, Quim Gutiérrez 

Synopsis: Dr. Lily Houghton enlists the aid of wisecracking skipper Frank Wolff to take her down the Amazon in his ramshackle boat. Together, they search for an ancient tree that holds the power to heal-- a discovery that will change the future of medicine.

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Don't Breathe 2 | August 13, 2021

Director: Rodo Sayagues

Written By: Fede Alvarez, Rodo Sayagues

Music By: Roque Baños

Cast: Stephen Lang, Bobby Schofield, Rocci Williams, Stephanie Arcila, Christian Zagia 

Synopsis: Hiding out for years in an isolated cabin, a blind veteran has taken in and raised a young girl orphaned from a house fire. Their quiet existence is shattered when a group of kidnappers show up and take the girl, forcing The Blind Man to leave his safe haven to save her.

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Sweet Girl | August 20, 2021

Director: Brian Andrew Mendoza

Cast: Jason Momoa, Isabela Merced, Manuel Garcia-Rulfo, Adria Arjona

Synopsis: A devastated husband vows to bring justice to the people responsible for his wife’s death while protecting the only family he has left, his daughter. 

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Zola | June 30, 2021

Director: Janicza Bravo

Cast: Taylour Paige, Riley Keough, Nelcie Souffrant, Nasir Rahim, Colman Domingo, Jason Mitchell, Ari’el Stachel, Nicholas Braun 

Synopsis: Zola, a Detroit waitress, strikes up a new friendship with a customer who seduces her to join a weekend of dancing and partying in Florida. What at first seems like a glamorous trip full of “hoeism” rapidly transforms into a 48-hour journey involving a nameless pimp, an idiot boyfriend, some Tampa gangsters and other unexpected adventures in this wild, see-it-to-believe-it tale. 

 

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King Richard | November 19, 2021

Directed By: Reinaldo Marcus Green

Executive Produced By: Serena Williams, Venus Williams

Cast: Will Smith, Saniyya Sidney, Aunjanue Ellie, Demi Singleton, Susie Abromeit

SynopsisKing Richard follows the journey of Richard Williams, an undeterred father instrumental in raising two of the most extraordinarily gifted athletes of all time, who will end up changing the sport of tennis forever.

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Encanto | November 24, 2021

Produced By: Yvett Merino

Music By: Lin-Manuel Miranda

Cast: Stephanie Beatriz, María Cecilia Botero, Wilmer Valderrama, Diane Guerrero, Mauro Castillo, Angie Cepeda, Jessica Darrow, Rhenzy Feliz, Carolina Gaitan, Adassa

Synopsis: Encanto tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto. In the film, the magic of the Encanto has blessed every child in the family with a unique gift from super strength to the power to heal—every child except one, Mirabel. But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family’s last hope.

 

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Nightmare Alley | December 3, 2021

Directed By: Guillermo del Toro

Written By: Guillermo del Toro

Cast: Bradley Cooper, Cate Blanchett, Rooney Mara, Toni Collette, Paul Anderson

Synopsis: An ambitious carny with a talent for manipulating people with a few well-chosen words hooks up with a female psychiatrist who is even more dangerous than he is.

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West Side Story | December 10, 2021

Executive Produced By: Rita Moreno

Cast: Rachel Zegler, Ariana DeBose, David Alvarez, Josh Andrés Rivera, Ana Isabelle, Ansel Elgort

Synopsis: An adaptation of the 1957 musical, West Side Story explores forbidden love and the rivalry between the Jets and the Sharks, two teenage street gangs of different ethnic backgrounds.

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tick, tick...BOOM! | November 19, 2021

Director: Lin-Manuel Miranda

Cast: Robin De Jesus

Synopsis:  On the cusp of his 30th birthday, a promising young theater composer navigates love, friendship, and the pressures of life as an artist in New York City

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In the Heights | June 11, 2021

Directed by: Jon M. Chu
Written by: Quiara Alegría Hudes
Produced by: Lin-Manuel Miranda, Quiara Alegría Hudes, Scott Sanders, Anthony Bregman & Mara Jacobs
Cast: Anthony Ramos, Corey Hawkins, Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, Stephanie Beatriz, Dascha Polanco and Jimmy Smits

Synopsis: The scent of a cafecito caliente hangs in the air just outside of the 181st Street subway stop. The likeable, magnetic bodega owner Usnavi saves every penny from his daily grind as he hopes, imagines and sings about a better life.

Individual Tickets | Buyout a Screening | Streaming | Trailer

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